DACHSER Food Logistics at Anuga
Probably, even most of the 163,000 visitors to the Anuga trade fair (including the Germans among them) would not be able to tell you what the name of the event, and the organization behind it, actually stands for. But that doesn’t matter. They all know that is the world’s biggest and most famous food industry exhibition, held in the cathedral city of Cologne. And that is precisely why this year once again DACHSER Food Logistics joined 6,600 manufacturers, retailers and other representatives from the food sector to present its services over a five-day period from 13 to 17 October.
The stand in the Dairy hall, with its LED curtain, was one of the most striking features of this year’s Anuga. A large number of trade visitors and press representatives stopped to look at it and admire it. Rarely before had the DACHSER stand proved to be such a popular motif for photos.
Of course, most of the visitors who made their way to the stand really came to pick up information. One of them was Dr Gerd Müller, parliamentary state secretary at the Federal Ministry of Food, Agriculture and Consumer Protection. Dr Müller visited the stand to find out about the services DACHSER offers food producers who wish to increase their levels of quality assurance. And because DACHSER uses highly efficient systems in the field of food safety, including traceability and temperature documentation, Dr Müller intends to follow up his trip to the exhibition by personally visiting one DACHSER branch to find out more about the company.
A logistics specialist at the Anuga? Large numbers of customers of DACHSER’s food division turned up – both exhibitors and visitors – who were just the right people to talk to about the business. No other event offers such a concentration of exhibitors, has such an international flavour, or covers such a diversity of industries. There could hardly be a better venue for presenting oneself as a logistics partner to manufacturers and potential customers from around the world. All the better, then, that the fair takes place at the heart of Europe, where all the various activities run by DACHSER Food Logistics come together.
This year’s Anuga was more international than ever before, with over 80% of those attending coming from abroad. The DACHSER Food Logistics stand responded to this situation, presenting not just merely a European face, but rather a truly international one. Representatives of the national companies and foreign partner companies – from the Iberian Peninsula to Scandinavia – were on the spot to answer the trade visitors’ questions. This year, visitors from outside Europe in particular (chiefly from Asia and South America) were keen to enquire about warehouse and transport solutions. They want to enter the European market, and are interested in finding out about the logistics possibilities on offer. This meant that the staff from Logimasters, DACHSER’s Brazilian subsidiary with a high level of competence in the food segment, were much in demand.
To sum up: the mission was accomplished. The effort was well worthwhile. DACHSER Food Logistics really presented itself in a highly positive light, and established all kinds of new contacts.
eLetter overview 04/2007
